Dr. Jyoti Chahal is an Associate Professor of Commerce at Government College for Women, Gohana, Haryana, India. She holds a Ph.D. in Commerce and has over 15 years of teaching and research experience. She completed the online Entrepreneurial Edge programme offered by London Business School. Her research interests include entrepreneurship, sustainability, consumer behaviour, technology adoption, and digital transformation. She has published in Q1- and Q2-ranked journals and serves as a peer reviewer for journals published by Emerald, Elsevier, and Springer Nature.