Katarina Tomičić-Pupek is an Associate Professor at the Faculty of Organization and Informatics in Varaždin, University of Zagreb. She teaches courses at undergraduate and graduate studies, and as a researcher and consultant, she has worked on various scientific and professional projects. The area of her interest includes business processes modelling, strategic planning of information systems and digital transformation. She was a project leader of one and participated in 10 scientific and development projects and more than 10 professional projects.