This article documents how the COVID-19 crisis has affected the drinking behavior of Latin European wine consumers. Using a large online survey conducted during the first lockdown in France, Italy, Portugal, and Spain (n = 7,324 individuals), we reconstruct the purchasing and consumption patterns of the respondents. The number of people who maintained their wine consumption frequency is significantly higher than those who increased or decreased their consumption. Wine consumption frequency held up better than other types of alcohol (beer and spirits). We analyze heterogeneities among countries and individuals by employing the Marascuilo procedure and an ordered logit model. The latter identifies the impact of demographic, commercial, and psychosocial factors on wine consumption frequency. The results shed light on changes in wine consumer behavior during the first lockdown and consider possible post-lockdown trends that could be useful to industry players. (JEL Classifications: D5, L66, Q1)

The 2030 Agenda for Sustainable Development adopted by all United Nations Member States in 2015 provides a catalogue of 17 Sustainable Development Goals (SDG). In this context, Circular fashion stands out as one of the sectors where commitment to the SDGs is most needed, given its global nature and its significant growth in terms of consumption. Moreover, it is not possible to assert that society, in general, is aware of the importance of the principles that guide circularity, both in terms of awareness and attitudes. In this study, through cluster analysis, five different segments have been identified with divergent characteristics in terms of level of maturity regarding principles of circular fashion and/or benefits and/or enablers of related communication tools. Social and personal characteristics make it possible to contrast the differences in consumer behavior, as well as relevant aspects, such as willingness to pay more for circular fashion. The present study will help to fill the gap in research between the awareness and attitudes of consumers in circular fashion and propose different strategies for the industry and institutions to develop the concept of sustainability regarding circular fashion.

This paper undertakes a three-stage DEA-SFA (Data Envelopment Analysis / Stochastic Frontier Analysis) efficiency analysis of labour-owned (LOF) and mercantile (PCF) firms to assess whether variations in the productive efficiency and in the total factor productivity of LOFs and PCFs are explainable by differences in their capital-ownership configuration. The model first purges, from each firm's performance, the impact of statistical noise and of environmental factors and yields increasing average efficiency estimates of the firms under study. Then, it tests the hypothesis that the average firm, be it LOF or PCF, is equally efficient and exhibits comparable levels of productivity growth. The evidence presented supports the proposition that differences in the capital-ownership configuration do not play a very significant role in their performance efficiency or in their productivity growth and whatever productivity growth occurs is attributable largely to innovation rather than to catching up to the efficient firms.

Los países emergentes están presentando tasas de crecimiento y desempeño empresarial por encima de la media, respecto a los países desarrollados. En Colombia, el sector de alimentos y bebidas, en particular, es uno de los que está generando oportunidades de negocio, derivadas de sus tasas de desempeño. El objetivo de este trabajo consiste en analizar cómo han evolucionado los indicadores de desempeño, estructura financiera y solvencia de la industria de alimentos y bebidas colombiana. Para ello, se propone como metodología un análisis no paramétrico de los datos, segmentados con base en variables como ciclo económico, tamaño, edad o localización geográfica. Los resultados obtenidos permiten extraer conclusiones positivas sobre la capacidad de recuperación de esta industria por tamaño y región.

Purpose: This study aims to provide a better understanding of the behaviour of wine consumers in a completely new and unexpected setting, that is, a forced lockdown due to the COVID-19 pandemic. It seeks to explain consumer decisions and the probability of changes occurring in wine expenditure compared to a normal situation.Design/methodology/approach: The empirical analysis, conducted on a representative sample of Iberian consumers and based on the random utility theory, consists in the application of a multinomial logit model, setting the “usual” pattern of expenditure as a baseline category.Findings: The results show that the coronavirus pandemic could have changed alcohol drinking habits. Consumers generally spent less on wine during the lockdown, maybe due to the uncertainty regarding their future income and professional situation. Those people more likely to spend more on wine were those who increased their wine consumption during the lockdown, those who drank for romantic purposes, those who purchased less wine in supermarkets but more online, those who used a wine app and those living in urban areas. The increased consumption of other alcoholic beverages also increases the probability of spending less than usual on wine. Additionally, the absence of certain reasons for drinking wine other than social purposes, such as wine and food pairing, its taste and relaxing effects, together with the previous consumption pattern leads to a decrease in the probability of spending less per bottle.Originality/value: This paper makes a significant contribution to the understanding of the determinants of wine consumption in a very abnormal setting, an imposed lockdown and provides important policy implications. The findings show that managers and policymakers should pay attention to the different influence of variables related to behaviour and consumption patterns that may contribute to an increase in the demand for less expensive wines. Specifically, they should focus on new consumption patterns that may arise, adapting the supply chain and defining appropriate marketing strategies to fill new market segments.