Professor Lelia Voinea is a member in the Department of Business, Consumer Sciences and Quality Management at the Faculty of Business and Tourism, Bucharest University of Economic Studies (Romania), where her teaching and research focus on food science and consumer culture. She holds a degree in Economics (Commodity Science and Quality Management), a PhD in Economics, a Master’s in Business Administration in Commerce, and a Master’s in English Communication for Teaching and Economic Research, and completed a postdoctoral research program focused on factors influencing food consumption behavior. She is the author of books, scientific papers in Web of Science and other international databases indexed journals, and serves as a reviewer for several prestigious journals. Her research engagement includes participation in numerous nationally and EU-funded projects. She holds habilitation in Business Administration and supervises PhD students within the Business Administration I Doctoral School. Her research interests encompass food quality, food security, nutritional value, food consumption behavior, nutrient profiling, labeling, sensory analysis, sustainable diets, alternative protein sources, food anthropology, ethnography, and consumer culture theory.