Masaki Takebayashi is a Visiting Professor at the School of Sociology, Aomori University, Aomori, Japan. He received his MBA from University of Phoenix, Phoenix, US and PhD in Health Science from Aomori University of Health and Welfare, Aomori, Japan. His research focuses on promotion of healthy behaviors such as smoking cessation, obesity prevention, and cancer screening, with a particular interest in applying behavioral economics, including nudges. He has published multiple peer-reviewed articles in international journals and serves on the editorial board of PLOS ONE.