Martina Tomičić Furjan is an assistant professor at the Department of Organization and the Department for Information Systems Development at the University of Zagreb, Faculty of Organization and Informatics in Varaždin. She is the leader of the Laboratory for Digital Transformation and Business Process Management established at the same Faculty. She teaches at undergraduate and graduate studies, and as a researcher and consultant she has worked on various scientific and professional projects. Areas of her interest are related to digital transformation, business process modelling, strategic planning of information systems, strategic development and implementation of information and communication technologies in organizations and performance measurement.