Sustainability performance in low‐income emerging economies hinges on a powerful duo: organizational culture and supply chain learning. But how do they work together—and which cultural values truly drive impact? This insightful study cracks the code, analyzing data from 308 manufacturing firms in Ghana's low‐income context through structural equation modeling (SEM) and necessary condition analysis (NCA). The findings shatter assumptions: while developmental, group, and hierarchical cultures directly boost sustainability performance, rational culture—though influential—is not a prerequisite. Even more critical? Only internal and supplier learning act as mediating forces, amplifying sustainability gains. The study's insights further show that sustainability‐driven cultural values only unlock their full potential when paired with robust supply chain learning. Flexibility‐focused cultures (developmental, group) and control‐focused cultures (mainly hierarchical) both play pivotal—but distinct—roles. Our dual‐method approach does not just confirm supply chain learning as the missing link between culture and sustainbility performance; it reveals how to strategically align culture and learning for maximum impact. For practitioners in resource‐scarce settings, there is a need to merge adaptive and structured cultural values with cross‐supply chain learning to overcome barriers and fast‐track sustainability wins. This can serve as a roadmap for turning constraints into competitive advantage.

Purpose: We investigated consumers’ environmental, social and local beliefs and their impact on attitudes, subjective norms and willingness to pay for sustainable coffee in the understudied context of Thailand.Design/methodology/approach: The study is based on a survey of 253 Thai consumers, analysed through an extended model of the theory of planned behaviour (TPB).Findings: The study validates the TPB model in the Thai demographic, finding a significant positive impact of environmental and local beliefs and subjective norms on willingness to pay for sustainable coffee. More importantly, it proposes an extended model of TPB, stressing the central role of “local beliefs” in sustainable consumption in a Global South context.Originality/value: This study demonstrates the importance of “localness” in the practice of sustainable consumption in Thailand, namely the beliefs in the support for the local economy and prosperity for the local community. This expands our understanding of the heterogeneous meanings associated with the practice of sustainable consumption in a South-East Asian context.

Purpose: This research employs the relational view theory (RVT) to investigate the impact of supply chain integration (SCI) on sustainable supply chain performance (SSCP) in food supply chains, while also assessing the extent to which a flexible culture moderates this relationship. Design/methodology/approach: We conducted interviews with 11 top managers and collected and analysed 315 survey responses from the food manufacturing industry in the UK and Greece. Findings: The findings confirm that, in global food supply chains: (1) internal integration is a prerequisite for stronger external integration; (2) internal integration positively relates to SSCP, but this relationship is mediated by external integration; (3) customer and supplier integration positively influence SSCP; and (4) flexible culture moderates the link between SCI and SSCP. Practical implications: Managers should strengthen SCI to improve SSCP and foster flexible cultural values both within their food manufacturing firms and across their supply chains to achieve higher SSCP. Originality/value: The study extends RVT by demonstrating that SCI enhances SSCP in global food supply chains, while also highlighting the critical moderating role of flexible culture in this relationship.

This chapter underscores the critical importance of embracing alternative fuels, specifically natural gas and hydrogen, as pivotal elements in the concerted effort to decarbonise road freight operations. It accentuates the necessity for collaborative, well-informed decision-making processes to navigate the complexities of this transition successfully. The exploration extends beyond technological considerations to encompass policy-driven initiatives adopted by nations like Norway, India, the USA, the UK, South Africa, and Germany, among others. Notably, it scrutinises instances of demonstrated economic viability associated with specific decarbonisation strategies employed in these regions. Moreover, the chapter advocates for sustained interdisciplinary research efforts to comprehensively address the diverse challenges posed by regional variations, industry-specific requirements, operational environments, cross-cultural influences, and the integration of sustainability metrics. By emphasising the importance of ongoing technological innovation, robust policy frameworks, and thoughtful economic considerations, the chapter envisions a global roadmap for sustainable road freight practices. In essence, it calls for a holistic approach, urging scholars, policymakers, and industry experts to collaboratively shape a sustainable future for road freight that addresses the intricate interplay of technological advancements, policy dynamics, and economic imperatives on a global scale.