I am an academic and researcher at Bethlehem University, Palestine, with a focus on strategic management, competitive advantage, and organizational development. My research interests encompass strategic alliances, entrepreneurship, small and medium-sized enterprises (SMEs), family businesses, innovation, and organizational capabilities, with particular attention to strategic decision-making and business performance in dynamic and resource-constrained environments. I also explore emerging areas of technology adoption, artificial intelligence, and business ethics. My academic work aims to advance theoretical understanding and provide practical insights that support organizational competitiveness, sustainable growth, and responsible innovation.