D. Muhammad Turki Alshurideh is an associate professor in marketing, and he is working for the Department of Management, College of Business Administration, University of Sharjah, UAE, as a full-time faculty member and for the Department of Marketing, School of Business, the University of Jordan, Jordan. He teaches a wide range of marketing and business topics for both undergraduate and postgraduate students. He has more than 170 published papers in different marketing and business topics, mainly CRM and customer retention areas.