Nor Siah Jaharuddin

Dr. Nor Siah Jaharuddin

orcid

Research Focus & Metrics

Academic Career Length

11Years (2016-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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31 October 2023 in International Journal of Business and Technopreneurship (IJBT)
Verified
Journal Article
Open access
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DHDALOWAR HOSSAN
DALOWAR HOSSAN
ZDZuraina DM
Zuraina DM
Nor Siah JaharuddinNor Siah Jaharuddin
Nor Siah Jaharuddin
The study underscores the paramount importance of meticulous population selection and sampling strategy in research design. Providing researchers with a comprehensive overview of population considerations and sampling methods, it offers a valuable resource for enhancing the robustness and applicability of research outcomes across diverse disciplines. Researchers discuss the unit of analysis, unit of observation, population of interest, target population, sampling framework, and sampling methods in light of employee work engagement in Malaysia. Simple random sampling, stratified random sampling, systematic random sampling, cluster sampling (single-stage, double-stage, and multi-stage), phase sampling (two-phase and multiphase), convenience sampling, purposive sampling, quota sampling, snowball sampling, and volunteer sampling have been discussed for selecting the appropriate sampling method for the research titled Revisiting of JD-R Theory and the effect of leadership style and meaningful work on employee work engagement among the full-time operational employee in Malaysia. According to the discussion on population and sampling methods, researchers use non-probability sampling, specifically convenience sampling techniques, based on the accessibility and availability of the full-time operational employees of successful organisations in Malaysia. Researchers and practitioners alike can leverage the insights presented in this review to make informed decisions about population selection and sampling methods, ultimately contributing to the advancement of credible and impactful research.

29 January 2021 in Cogent Business & Management
Verified
Journal Article
Open access
SLShimiao Li
Shimiao Li
Nor Siah JaharuddinNor Siah Jaharuddin
Nor Siah Jaharuddin
The present study aims to clarify how background factors influence consumers’ intention of purchasing organic food from individual, social, and information perspectives (i.e., health consciousness, self-perceived vegetarian, as well as labeling). Another aim is to explore the moderating role of word-of-mouth (WOM) in relationship between purchase intention and purchase decision to fill in the intention-behavior gap in the field of behavior of purchasing organic food. The data were acquired through purposive sampling method by distributing questionnaires among organic food consumers. 280 out of 306 questionnaires were valid to proceed to statistical analysis. All proposed hypotheses were verified through structural equation modeling (SEM) and SPSS PROCESS regression analysis. As suggested from the study results, except for hedonistic motivation factor, the other background factors (i.e., individual, social, and information) significantly impacted consumers’ purchase intention. Moreover, the relationship between purchase intention and purchase decision was significantly moderated by word-of-mouth (WOM). The present study sheds light on how to motivate consumers’ purchase intention by stressing vital background factors from individual (i.e., purchase attitude and health consciousness), social (i.e., self-perceived vegetarian and environmental concern), and information perspectives (i.e., labeling and social media information). Besides, a novel insight is presented for marketers on how to deepen the relationship between consumers’ purchase intention and purchase decision via the moderating effect of word-of-mouth (WOM).

1 May 2025 in Sustainability
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Open access
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XWXi Wang
Xi Wang
RYRaja Nerina Raja Yusof
Raja Nerina Raja Yusof
Nor Siah JaharuddinNor Siah Jaharuddin
Nor Siah Jaharuddin
The process of transforming service innovation into sustainable competitive advantage in small and medium-sized enterprises (SMEs) remained underexplored. Grounded in the resource-based view, this study investigated the roles of intellectual property protection, open innovation, and continuous innovation performance in facilitating this transformation. A survey of 158 representatives from Chinese SMEs was conducted. The results showed that service innovation had a significant positive effect on both intellectual property protection and continuous innovation performance. Furthermore, intellectual property protection significantly influenced continuous innovation performance, which, in turn, had a significant impact on sustainable competitive advantage. Notably, continuous innovation performance was found to partially mediate the relationship between service innovation and sustainable competitive advantage. However, the moderating role of open innovation and the mediating role of intellectual property protection in the relationship between service innovation and sustainable competitive advantage were not supported. This study contributed to the literature by offering a deeper understanding of how service innovation could drive sustainable competitive advantage in small and medium-sized enterprises. The empirical findings provided practical insights to help small and medium-sized enterprises align their innovation efforts with appropriate protective and collaborative strategies to enhance long-term competitiveness and market positioning.

11 November 2019 in Journal of Islamic Marketing
Verified
Journal Article
Closed access
AAAhmad Saifalddin Abu-Alhaija
Ahmad Saifalddin Abu-Alhaija
RYRaja Nerina Raja Yusof
Raja Nerina Raja Yusof
HHHaslinda Hashim
Haslinda Hashim
Nor Siah JaharuddinNor Siah Jaharuddin
Nor Siah Jaharuddin
Purpose: This paper aims to examine the influence of religious orientation on viewers’ loyalty, viewers’ satisfaction and perceived content quality; to examine the influences of perceived content quality and viewers’ satisfaction on viewers’ loyalty; and to examine the mediating roles of perceived content quality and viewers’ satisfaction. Design/methodology/approach: A set of questionnaires was distributed to 750 respondents in Jordan using convenience sampling. The data were analysed using structural equation modelling. Findings: The following are the findings: religious orientation has a direct positive influence on viewer’s loyalty, viewer’s satisfaction and perceived content quality; perceived content quality has a positive influence on viewer’s satisfaction; viewer’s satisfaction has positive influence on viewer’s loyalty; perceived content quality does not have any direct influence on viewer’s loyalty; perceived content quality has partial mediation role in the relationship between religious orientation and viewer’s satisfaction, while viewer’s satisfaction has full mediation role in the relationship between perceived content quality and viewer’s loyalty. Originality/value: It is different from the previous studies that mostly focussed on religious commitment and religiosity as the important predictors of customer’s loyalty, and this study emphasised on the influence of religious orientation (the motivational approach of religion) as one of the religious dimensions that can affect customer’s loyalty model. The selected approach may provide additional insights into the existing loyalty models.

1 January 2016 in Procedia Economics and Finance
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Journal Article
Open access
Nor Siah JaharuddinNor Siah Jaharuddin
Nor Siah Jaharuddin
ZMZuraina Dato’ Mansor
Zuraina Dato’ Mansor
SYSamsudin Yaakob
Samsudin Yaakob
Small and medium enterprises (SMEs) represent the backbone of economic development of any country. In a turbulent dynamic market and changing environment, SMEs need to gain strategic information on its environments because failure to do so might pose a threat to firm's survival. Implementing supply chain intelligence (SCI) as a structured tool in gathering and analyzing information from 360-degree view of business activities is critical to businesses strategic decisions and performance in surviving and competing in dynamic markets. In spite of increasing interest and study in intelligence, discussion about the concept and its potential application to the SME sector was minimal from mainstream literature. Thus this study examines the level and extent of SCI practices amongst SMEs in strategic decisions and its contribution to enhance businesses and supply chain performance.

Verified
Journal Article
Open access
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ALAzlan Shah Abdul Latif
Azlan Shah Abdul Latif
NANoor Azman Ali
Noor Azman Ali
ZIZahira Ishan
Zahira Ishan
Nor Siah JaharuddinNor Siah Jaharuddin
Nor Siah Jaharuddin
Rohail HassanRohail Hassan
Rohail Hassan
ALAdibah Abdul Latif
Adibah Abdul Latif
Much research has been carried out to discover partnership critical success factors that influence public-private partnership success. Since most public-private partnership projects are long-term in nature and include contractual arrangements, there is still a lot to learn about contract governance’s role in public-private partnership performance. Therefore, this study examines the effect of contract governance on the relationship between partnership critical success factors and partnership performance in Malaysia. Stakeholder Theory serves as the underpinning theory for this study. This study employed a quantitative method based on the positivist paradigm to distribute questionnaires. The information was collected from 261 contracting parties’ officials in Malaysian public-private partnership projects regulated by the Malaysian Public-Private Partnership Unit, and a stratified random sampling method was employed. The structural equation model analysis found that eight out of ten hypotheses were supported. According to this study, it has been established that contract governance has a direct favorable influence on partnership performance. However, it is also found that contract governance does not moderate the relationship between partnership critical success factors and partnership performance. Due to time constraints and the emergence of the COVID-19 pandemic, this study was from a cross-sectional viewpoint and adopted a quantitative methodology. The findings of this study are important in the contract governance and partnership performance literature, providing policymakers and concessionaires with new information on the impact of contract governance on public-private partnership project performance. Managers of public-private partnership projects should also be able to enhance their projects’ performance by understanding how contract governance influences the performance of their projects.