Dr.P.S.Venkateswaran is currently working as a Professor in the Department of Management Studies, PSNA College of Engineering & Technology, Dindigul affiliated to Anna University, Chennai where he teaches courses in Advertising, marketing and Research Methods. He has served in various faculty positions from Assistant Professor to Professor in leading Arts & Colleges such as Cherran Arts and Science College, Kangeyam and Sree Saraswathi Thyagaraja College, Pollachi. He received MSc in Physics, an M.B.A., from Bharathiar University and MPhil from Alagappa University Karaikudi. He received his Ph.D in Business Administration from Madurai Kamaraj University, Madurai. He is having twenty years of teaching and nine years of research & consultancy experience. His research activities include on Branding, Advertising and Digital marketing He conducted more than 90 Entrepreneurship Awareness Camps and trained around 8000 Engineering, Arts and Science College students and motivated them towards entrepreneurship. He also conducted 10 Faculty Development programmes, 10 EDP/WEDP programmes and 9 TEDP programmes. He trained more the 200 women entrepreneurs in Dindigul District. He Published 35 international and 30 national journals. He presented more than 65 national and international conference papers in various colleges and Universities. He received twice the best teacher appreciation award. He has been a resource person for FDPs and Workshops and conducted number of programs in repu