Dr Rachel Hay is a social scientist working in behaviour change at James Cook University. Her recent research includes two NESP projects focused on the measurement and evaluation of water quality programs and land manager practices in sugar cane and grazing. Dr Hay is a past member of the Office of the Great Barrier Reef Human Dimensions Working Group (prioritising and refining gaps in the social and economic research priorities from the Scientific Consensus Statement) and Pacific Connect (building stronger relationships between people in Australia and the Pacific). Rachel's research interests extend to projects focused on trans-disciplinary approaches to sustained behaviour change in social marketing and environmental protection interventions.