Raed S. Algharabat is a professor in digital marketing and social media at the College of Business and Economics, Department of Management and Marketing, University of Qatar, Doha, Qatar. Professor Algharabat’s research is considered as one of the pioneering scientific outcomes in the field of digital marketing. Professor Algharabat is known for his tremendous contribution to solving fundamental issues of business enterprises; hence, the practical implications of Professor Algharabat’s research assist enterprises to grow, prosper, and reach the competitive edge at the local and regional levels. Recently, Professor Algharabat has been positioned amongst the top 2% of researchers in the world; this, in turn, reflects the sobriety and quality of scientific research carried out by Professor Algharabat. Accordingly, Professor Algharabat’s research has been cited on the Google Scholar engine more than 5900 times, providing authentic evidence on the strength and abundance of his research. Furthermore, he has received the prestigious Abdul Hameed Shoman Award for Arab Researchers, which is the first Arab award acknowledging scientific research and celebrating the tremendous contributions of Arab researchers Award in its 40th cycle, Field Economics and Administration Sciences, Sub-field: Impact of Digital Marketing in Business World. Professor Algharabat research area includes digital marketing; (e-)retail and consumer behaviour, particularly, AI , engagement and 3D virtual models.