Ph.D. in Audiovisual Communication, Advertising and Public Relations from the Complutense University of Madrid (2022). She is an Assistant Professor in the Department of Applied Communication Sciences at the Faculty of Information Sciences (UCM). Prior to this position, she combined her academic work as an Adjunct Lecturer at UDIT (University of Design, Innovation and Technology) with her professional career as a freelance artist specializing in 3D animation, motion graphics, and visual effects (VFX). Her research interests focus on the aesthetic and dynamic dimensions of creation, communication, and design, particularly in relation to technology adoption processes, as well as the impact of generative artificial intelligence on the Cultural and Creative Industries.