Dr. Robert Strong’s significant research, teaching, and service impacts strengthen TAMU’s translational research. He joined the Department of Agricultural Leadership, Education, and Communications as an Assistant Professor in 2010. He investigates extension stakeholder impacts of Agriculture 4.0 innovation adoption including AI. He has earned the Outstanding Researcher Award from the American Association for Agricultural Education. He and co-investigators have been awarded over USD 9,856,654 in external funding, with over USD 642,537 of those external funds supporting his research and teaching programs. He has written 58 refereed journal articles, 2 book chapters, and over 170 conference proceedings. He teaches technological change, and social science research. He has supervised 6 doctoral students, 26 master’s students, and served on 52 other graduate student committees. Internationally, he has led five study-abroad courses to Belize, Costa Rica, and Trinidad and Tobago; reviewed dissertations for the University of the West Indies and University College Dublin; and served as President of the Association for International Agricultural and Extension Education. He was a senior editor of "Advancements in Agricultural Development" and executive editor of the "Journal of International Agricultural and Extension Education". He is a Fellow of the American Association for Agricultural Education and a Fellow of the Association for International Agricultural and Extension Education.