researcher and lecturer in computer science, specializing in Artificial Intelligence (AI) and Data Science. She holds a State Doctorate in Decision-Making Computer Science from Sidi Mohammed Ben Abdellah University in Fez and is also a State Engineer from the National Higher School of Computer Science and Systems Analysis at Mohammed V University in Rabat. She began her academic career as an Assistant Professor specializing in Big Data at the National Higher School of Arts and Crafts of Hassan II University in Casablanca. She is currently a Senior Lecturer at the National School of Business and Management (ENCG) in Fez,within the Department of Management and Digitalization. She teaches and coordinates several courses on modern and critical topics in the digital field, including: "Big Data in Digital Marketing", "AI Applied to Logistics", "Business Intelligence", "Managing Information Systems", "Database Management and Data Science" and "Artificial Intelligence". Her career is driven by a constant commitment to advancing research and education in the emerging fields of AI and Data Science. Her research primarily focuses on the application of new technologies in smart factories and the use of blockchain for supply chain management. Additionally, she explores the potential of Big Data in digital marketing, aiming to develop innovative and efficient solutions for information systems management and the digital