Understanding students’ subjective perceptions of universities is one of the main issues that needs to be addressed in order to improve aspects such as student retention and achieve sustainable development. Considering subjective well-being as an alternative term for happiness and satisfaction in higher education for sustainability, this study is to develop a measure conceptually and operationally for college campus well-being (CWB) with multiple dimensions, including a psychological, physical, financial, and social dimension of well-being. Subjected to factorial validity and composite reliability, the CWB scale validated by 2793 undergraduate students in central Taiwan was administered. The research demonstrates the appropriate construct validity and suitable-fit indices of the CWB multidimensional scale when used for measuring university-oriented happiness and sustainability in this research context. Differential effects were found among the colleges and between genders. The implications and future research lines are discussed.

Given the recent advances in technology, knowledge-based products have become increasingly prevalent. Many companies offer interdisciplinary resources for incumbent learners to break through chronological and geographical constraints. Therefore, it is important to investigate the factors that motivate learners to pay for knowledge-based products. The purpose of this research was to identify the relevant factors that contribute to purchasing intentions and to clarify the reasons why people purchase knowledge-based products. This study involved 406 valid participants over 20 years of age with knowledge purchase experience. The results demonstrated that incumbent learners’ need for affiliation has a positive effect on involvement, and that involvement has a significant positive impact on knowledge purchase intentions. The key factor influencing learners to pay for knowledge-based products is their involvement in learning. Information anxiety interferes with the relationship between involvement and knowledge purchase intentions. However, no linear relationship was found between cognitive styles and involvement. Field-dependent learners show greater involvement and also information anxiety than field-independent learners. The research offers suggestions for practical use and future research from the perspective of knowledge-product marketing.

Given the inquiry-based nature of research projects, this study aims to investigate how graduate students in business administration majors are being involved in developing, achieving, and completing their master theses. Taking into account of two perspectives including the individual factors and...

This research aims to analyze the effect of two external factors—the functionality and innovativeness of smart service systems (SSSs)—on customers’ impulse purchasing behavior using the stimulus-organism-response (SOR) model. We collected data using a questionnaire survey, yielding 272 valid responses. The data was then analyzed using structural equation modeling (SEM). The study found that SSS functionality and innovativeness positively influenced experience value, which in turn significantly affected perceived pleasure and usefulness, promoting impulse buying behaviors. This study examines how external environmental stimuli in SSSs prompt impulse buying using the SOR framework, focusing on "experience value." The study found that SSS functionality enhances time-saving, usefulness, customer involvement, and business scale, leading to increased service use and positive customer experiences, ultimately promoting impulse buying behaviors. This study contributes to academic knowledge by integrating experience value into the S-O-R framework, demonstrating that SSS functionality and innovativeness significantly enhance customer experience value, perceived usefulness, and pleasure, thereby promoting impulse buying behaviors. The study shows smart meal-ordering systems enhance efficiency and customer satisfaction. Operators should optimize system value, expand payment options, improve service quality, and use visual and social marketing to boost customer engagement and impulse buying behaviors.