Services marketing mix (7Ps) has a significant role in promoting customer’s satisfaction and loyalty. The present study, using structural equation modeling WarpPLS version (7) is used, aims at investigating the influences of (7Ps) on tourist’s loyalty. In addition, it measures the mediator effect of tourist’s satisfaction, consumer purchase intentions, and company profitability. Findings revealed that all dimensions have positively affected tourist’s satisfaction directly, and tourist’s loyalty indirectly. Consumer purchase intentions and company profitability are partial mediators between tourist’s satisfaction and tourist’s loyalty. The present study provides a deep understanding of services marketing mix strategies that stay needed for keeping a long-term link between managers of travel services and tourists. Several implications for travel agencies managers were suggested to achieve customer loyalty and consequently guarantee their company profitability.

Service quality, loyalty programs, pricing strategies and customer engagement play a vital role in customer retention and firms' performance. The current study aims to investigate the service quality, loyalty programs, pricing strategies and customer engagement, and to examine the mediation effects on firms' performance. A quantitative method was employed using a survey to collect data from a random sample of relevant managers in travel agencies. Structural equation modelling (WarpPLS) is used to test the research propositions. The research uses a survey for data collection of 350 responses from travel agents' managers to test the associations between service quality, loyalty programs, pricing strategies and customer engagement, and customer retention and firms' performance. The finding revealed that the service quality, loyalty programs, pricing strategies and customer engagement have positively affected customer retention. In addition, customer retention has positively affected firms' performance. These findings have empirical implications for policymakers, trip planners, travel marketer's, governments and academics.

The current study aims to identify the direct influence of gamification features performed by hotels& travel agencies on customer/traveler repurchase intention and intrinsic motivations. Indirect connections are also observed by highlighting the mediating role of customer engagement. A quantified survey was employed to gather data from a sample of pertinent hotel guests (n = 330) and tourists/travelers of travel agencies (n = 311), with a total of 641 valid responses. Structural equation modeling (PLS-SEM) was used for data examination. The study findings have revealed that adopting gamification has positively affected repurchase intention, customer engagement, and intrinsic motivations. In addition, customer engagement has partially mediated the relationship between gamification; repurchase intention, and intrinsic motivations. Moreover, intrinsic motivations acted as a consequence of repurchase intention. The findings led to various theoretical and managerial implications for scholars, policymakers, trip planners, hoteliers, and travel marketers.

This study aims to examine the associations between customer co-creation and subjective norms and customer loyalty with a focus on the mediator effect of customer satisfaction, customer trust, and perceived value. Surveying a sample of travel agencies’ customers in Egypt, findings revealed that there are positive associations among research variables. Significant partial effects of mediators were also highlighted. The study offers a deep understanding to managers of travel agencies who seek to increase the competitiveness of their organizations in the travel market.

This study examines the cause-effect relationships among transformational leadership (TFL), intrinsic motivations (IMs), and organizational innovation (OI), mediated through organizational citizenship behaviour (OCB) and organizational commitment (OC) in Egyptian hotels and travel agents. Such an investigation may aid in filling a leadership research gap in a developing country like Egypt. The Leader-Member Exchange theory, reflected in TFL, was employed as the theoretical foundation of this study. A quantitative design that aligns with such causal connections was developed through a questionnaire survey distributed to a convenience sample of supervisors. Data from 382 hotel respondents and 315 travel agency respondents (n = 697) comprised relevant employees and were collected between March and July 2022. Nine hypotheses are postulated and examined quantitatively using the PLS-SEM technique. The results revealed that: (1) TFL has positively affected OCB, OC, and IMs; (2) IMs have positively affected OCB and OC; (3) OCB and OC have positively affected OI; and (4) OCB and OC act as partial mediators between TFL, IMs, and OI. The study's main contribution is modelling the relationship among the investigated variables in the Egyptian T&H sector. Our study confirms the importance of dyadic interaction between leaders and their followers. Practitioners should exploit a high-quality TFL to obtain favourable employee outcomes, leading to high levels of organizational goals. The study presents the TFL style as a mechanism for generating positive intrinsic attitudes and promoting employees’ innovation intentions. Further research can use our results to expand leadership appraisals from other perspectives.