Professor Dr. Shafig AL-Haddad Department of E. Marketing and social media King Talal School of Business Technology Email: s.haddad@psut.edu.jo Shafig AL-Haddad is a professor of Marketing and the former Dean of King Talal School of Business Technology at PSUT in Amman, Jordan. He has a Ph.D. in Business Administration: Marketing, MBA- Marketing, M.Sc. Management Development, and B.Sc. in Accounting. Prof. Haddad worked at Applied Science University (ASU) from 1991 until Sep. 13, 2014, he held many administrative positions, Acting President, Vice President, and Dean of Scientific Research and Graduate Studies, head of marketing department. He served as a member of the editorial board of the Business Administration Journal, University of Jordan, and Chairman of the editorial board of the Jordan Journal of Applied Science. Prof. Haddad was elected a member of the Middle East and North Africa Advisory Council (MENAAC) for the AACSB, 2016 – 2019. He was a member of the economics committee of the Scientific Research Support Fund, the Ministry of Higher Education and Scientific Research. He was a committee member for updating the criteria of special accreditation of the major of Marketing and E. Marketing and social media in the Jordanian universities, the Accreditation Council. He taught more than 29 different training courses in Jordan and most of the Arab countries most of them in management and marketing.