Dr. Sheena Carlisle is Project Manager of the Next Tourism Generation project in Wales, Senior Lecturer in Tourism Management at Cardiff Metropolitan University and member of the Welsh Centre for Tourism Research. Her research focuses upon tourism impact analysis and sustainable solutions. She holds a PhD in Political Economy from University of West of England, Bristol, a MA (Exon) in Tourism and Social Responsibility from College of St Mark and St John in Plymouth and (BA (Hons) in Hospitality Management from Anglia Polytechnic University, Norwich. Sheena has worked extensively with industry and education collaborative projects in Europe and West Africa.