Dr. Simona Stan is a Professor of Marketing at the University of Montana where she has taught courses in marketing, supply chain management and sustainable business practices for 20 years. She has a PhD in Marketing from the University of Missouri, USA, and a Bachelor’s Degree in Mechanical Engineering from the University of Sibiu, Romania. Her current academic interests are in sales, services marketing, supply chain management, business sustainability and cross-cultural issues. My work has been published in the Journal of Personal Selling and Sales Management, Journal of Marketing Theory and Practice, Journal of Services Marketing, Services Marketing Quarterly, Journal of Applied Marketing Theory and others.