Dr Stavros Kaperonis is an Assistant Professor at the Department of Communication, Media and Culture of Panteion University of Social and Political Sciences in Athens, Greece. He has also worked as an Adjunct Professor at Athens University of Economics and Business (AUEB). Dr Kaperonis holds a BSc (Hons) from the School of Science and Technology, Department of Natural Sciences, an MSc in Services Management from the Department of Business Administration of the Athens University of Economics and Business, and a Ph.D. in Web Aesthetics and Usability from the Department of Public Administration of the Panteion University of Athens, Greece. He has been involved in numerous research projects. Since 2015, he has been teaching in undergraduate and postgraduate programmes in the fields of media, communication and design in Greece. In addition, he has also been invited to give guest lectures in Italy and in China. His main research interests are UX, CX, UI, HCI, AI/AR/VR/XR/MR environments, e-aesthetics, e-atmospheres, communication management, design and communication strategy, web design, brand design, visual identity, social media, video storytelling, new media tools, data visualisation, strategic information systems planning, service customisation and business process modelling and management. He has published research papers at conferences and in journals and has edited a book.