The effect of social media on youth is immense. Fear of missing out (FoMO) is a common repercussion found in youth due to extreme usage of social media platforms. They suffer from FoMO in the context of travel and tour. This behavior leads to impulsive travel decisions plus risk-taking travel attitude. The present study examines the impact of Social Media (Instagram) induced Travel Addiction on youth's Risk-Taking Travel Behavioral Intention with FoMO as a mediating variable. An online survey conducted amidst 420 South Indian students revealed that Social Media (Instagram) induced Travel Addiction (SMTA) had a direct positive impact (β = 0.29, p <0.05) on Risk Taking Travel Behavioural Intention (RTTBI). It was also observed that Social Media (Instagram) induced Travel Addiction had a direct positive impact on FoMO (β = 0.58, p <0.05), and FoMO had a direct positive impact (β = 0.19, p <0.05) on Risk-Taking Travel Behaviour Intention. Further, FoMO was also observed to mediate the connection between Social Media (Instagram) induced Travel Addiction and Risk-Taking Travel Behavioural Intention. It is proposed that parents, teachers, and educational institutes regulate risk-taking travel behavior in youth. Furthermore, it is suggested that the youths be provided with coping/resilience strategies to deal with social media addiction. The limitations, implications for future research, and recommendations are also discussed in the paper.

Purpose: The study examines the hotel industry’s digital transformation, emphasizing its impact on customer interaction, operational efficiency, and competitive advantage. It highlights the vital role of Artificial Intelligence, digital technologies, and digital platforms in maintaining relevance, enhancing service delivery, and increasing profitability. Design/methodology/approach: The study utilized the Scopus database to identify 239 articles related to the keywords “Digital Transformation,” “digital technology,” “digitalization,” and “hotel,” or “Hospitality.” It used VOS viewer and R studio biblioshiny software to analyze publication and citation patterns, integrating bibliometric factors and bibliographic coupling. Findings: Findings reveal a significant increase in research on digital transformation since 2018, with prominent contributors like Buhalis D and Dwivedi YK. Key research hubs include the UK, US, and India, but collaboration with developing countries remains limited and needs more. The study highlights the integration of digital technologies in fostering sustainable development in the hotel sector. Six main research clusters focus on future study topics Virtual Avatar, Digital platform and sharing economy, Artificial Intelligence and Big Data, Digital travelers and hospitality, IoTs in travel, and Hospitality and Tourism education. Research limitations/implications: This review paper lacks primary data advantage, highlighting limitations in methodology and generalizability. Future research should consider primary data studies to address these limitations. Practical implications: This research offers insights into digital transformation in the hotel industry, which can enhance pricing, guest experiences, and operational efficiency by optimizing pricing, personalizing experiences, and enhancing digital customer engagement through mobile apps, chatbots, and social media platforms highlighting key trends and strategies for improving service delivery and growth, thereby guiding industry stakeholders to stay competitive. Social implications: Digital transformation in hotels can improve service but raises concerns like privacy breaches and environmental impacts. To foster trust, equity, and sustainability, hotels must promote balanced technology use and preserve cultural authenticity, enhancing guest and employee satisfaction. Originality/value: The examination of research from the Scopus database from 2004 to 2024 bibliometric analysis was conducted to highlight the study’s contribution. Through a comprehensive assessment of the research clusters in this study, essential trends concerning digital transformation in the hotel sector are revealed. Additionally, recommendations for prospective research avenues are put forth.

Sports marketing is a branch of marketing that focuses on promoting sporting events and teams and advertising other products and services concerning sports. This study employs a bibliometric analysis of sports marketing based on Biblioshiny, a web interface for bibliometric analysis. Through a bibliometric examination of the existing literature in sports marketing, this study analyses the literature by addressing existing and emerging areas and advocating for more attention to the thriving sports sector. Results are interpreted under different sections like dataset, sources, authors, documents, clustering, conceptual structure, intellectual structure, and social structure. It is reported that sports marketing had piqued the interest of various marketing publications since its widespread adoption. The majority of the criteria and collaboration were found to be led by the USA. However, there was seldom any coordination among the several continents. More cooperation between continents is required to take advantage of sports marketing tactics around the world as there are numerous top leagues taking place in sports like football, cricket, and so on. It is suggested that to increase the visibility of sports marketing initiatives, more work is required in niche areas like sponsorship, attitude, image, sports knowledge, and so on. The limitations, implications, and future search areas are also suggested in the paper.

According to the World Health Organization (WHO), the word “infodemic” refers to too much information, including false and misleading information circulating in digital and physical environments du...

Social marketing is a set of activities aimed at changing people’s behavior for good. COVID-19 vaccine hesitancy is a significant concern in rural India. This article introduces a comprehensive social marketing plan to address this social issue among senior citizens of rural India. The model described in the study uses social marketing principles and practices such as environmental analysis, STP strategies, strategies for formulating behavioral objectives and goals, examining the barriers, benefits, competitions, and influential others, strategies for integrated marketing mix, evaluation and monitoring strategies, strategies for establishing budgets, raising funds and implementation plan. The plan’s objective may help the professionals to develop an action plan to counter vaccine hesitancy.