Purpose: Halal and Islamic tourism is gaining attention in the tourism literature in recent years. This study uses bibliometric analytical techniques to explore all the publications indexed in the Scopus database in the broad subject of Halal and Islamic tourism from 2004 to 2021.Design/methodology/approach: The authors found 238 publications that fit the function, subject and set criteria. The papers were analysed in terms of publication by knowledge area, number of studies published every year, contribution by countries, number of authors and most influential journals. VOS viewer was used to perform a visual analysis on co-occurrence of keywords and document citations.Findings: According to the findings, the Scopus database includes 151 (34.40%) documents on business, management and accounting, and 89 (20.27%) documents on social science. It was reported that 29 documents were published in 2018, followed by 54 documents in 2019 and 56 documents in 2021. Malaysia has contributed 86 documents on Islamic tourism, whereas Indonesia has contributed 64 documents. The paper also discusses other interesting findings.Research limitations/implications: The bibliometric analysis carried out was confined to Scopus data. Other national and international databases were not taken into account for this research.Originality/value: Between 2004 and 2021, this study examined relevant studies on Halal and Islamic tourism. The study presents a concise review of the literature accessible to researchers working in this area and provides recommendations for future research.

Purpose: Tourism on wellness is a rapidly expanding segment of the travel industry; nevertheless, it is still in its infancy, and more study research is needed to develop a scientific foundation for health and wellness tourism. The study uses bibliometric indicators like as citations to determine the field structure on wellness tourism from 1998 to 2021, and the VOSviewer software to map the significant trends in wellness tourism (WT) area, to examine the present situation.Design/methodology/approach: To reach this objective, the theme of “wellness tourism” was searched in the “Scopus” database, and bibliometrics data on the publications were obtained. In total, 414 papers were found during the initial search, which was then narrowed according to the criteria. Using this strategy, the author discovered 386 records, and after removing 4 duplicates and 1 irrelevant document, the refining produced 381 related documents. The most-cited papers, significant authors, co-citation of references, sources and authors were all investigated for the publications related to WT.Findings: According to this report, research into wellness tourism has increased in recent years. The authors discovered two papers with over 238 “Scopus” citations and a total of 10 studies with 1414 citations. According to Scopus, the document Napier et al. receives 36.5% of citations each year. There were a total of 804 authors who published about WT between 1998 and 2021, with Smith, M, Voigt, c, and Puczkó, L being the most-cited reference authors in the subject. Han h. has the highest index of 56 of all the authors.Research limitations/implications: The “Scopus” database was used for bibliometric analysis, although the VOSviewer was used exclusively. This considered as a first study to utilize a bibliometric method to address this research gap, identifying the tools, journals, and, most crucially, conceptual subdomains like spa, yoga, therapy, spirituality and trekking that will be significant in future research.Originality/value: Using a bibliometric analytic approach, this article looked at papers on wellness tourism published between 1998 and 2021. Thus, its goal is to learn more about wellness tourism and to enlighten wellness tourism scholars on the field's structure.

Purpose: This study intend to investigate a theoretical model looking at how particular tourist emotions, such as “joy,” “love,” and “positive surprise,” might predict their behavior by looking at how satisfied they are with their whole experience when visiting spas, and to examine the relationship of emotional experience, destination image, satisfaction and intention to revisit for spa tourism. Design/methodology/approach: A sample of 345 individuals who traveled to Alleppey as domestic tourists participated in the research study. A non-probability (purposive) sampling method in this study. The structural model was analyzed using Structural Equation modeling (SEM), and the path coefficients were examined to test the hypotheses. Findings: The results supported the hypotheses, indicating that specific emotions, image of the destination, and satisfaction significantly impacted tourists' intentions to revisit Alleppey as a spa tourism destination. This study demonstrated that “emotions of joy, love, and positive surprise” have a considerable influence on the image of the destination and satisfaction. The findings reveal a substantial correlation between satisfaction and behavioral intention (“Intention to revisit”). The research suggests that a higher degree of satisfaction would encourage visitors to revisit the location. Research limitations/implications: The research suggests that a higher degree of satisfaction would encourage visitors to revisit the location. This research offers vital information for developing, planning, and putting into practice tourism policies in the spa tourism sector. This article focuses on domestic travelers who travel to Alleppey, so the conclusions may not be relevant to research utilizing foreign tourists. Originality/value: According to the literature study, and to the authors` knowledge, only limited number of studies that look at spa tourism from a wellness perspective. Additionally, Alleppey is used in the study as the study’s setting, providing insight into the visitor experiences of this expanding spa tourism business. This study gives understanding about how emotional experience predicts behavioral intentions.

The objective of this research is to determine the present condition by investigating the literature using bibliometric analysis to categorise the field structure on wellness tourism between 1998 and 2021 and the topic was searched in the database of “Scopus”. During the initial search, 414 documents were obtained in total which was later refined as per the criteria. Using this strategy, we discovered 386 records, and after removing four duplicates and one irrelevant document, the refining gave 381 related papers. We found 2 studies that gather more than 238 “Scopus” citations and a total of ten studies have contributed for 1414 citations. A total of 804 authors who published articles related to wellness tourism between 1998 and 2021, and smith m, Voigt C, and Puczkó l are the most influential authors based on citations. The visualisation of similarities Viewer`s co-citation of authors analysis has revealed that the predominant co-cited authors are smith, m. Puczko, l, Kelly, C, Voigt, C, Uysal, M. as per Scopus co-citation count. It is one of the latest forms of alternative tourism which requires further research.

Purpose: This study intends to give a complete bibliometric analysis of brand advocacy research, showing its intellectual and social structure, trends, and prospects. The analysis, which uses data from the Scopus database, combines performance analysis and science mapping tools.Design/methodology/approach: The inclusion requirements were that the sources be peer-reviewed academic publications written in English and published between 2007 and May 14, 2024. The stringent screening method reduced our dataset from an initial 214 documents to 167 highly relevant publications. The VOSviewer was used to perform co-citation, co-occurrence, and bibliographic coupling.Findings: The data show considerable growth in brand advocacy research, particularly after 2020, with a large rise in publications in 2023. Notable authors include Nour Adham Abdelrazek, S B Abdinagoro, and Allam Abu Farah. The major cluster concentrated on “brand advocacy” and related phrases such as “brand loyalty,” “online brand advocacy,” and “brand love,” suggesting that these were key themes. The study’s conclusions for managers include the necessity for strong digital engagement strategies, the integration of CSR activities, and an emphasis on emotional and relational components of customer behaviour to increase brand advocacy.Originality/value: This extensive bibliometric research serves as a strong platform for developing theoretical frameworks and practical implementations in brand advocacy.