Tanita Botha, currently working as a Senior Statistical Research Consultant at the University of Pretoria (UP), South Africa (SA), completed her Masters in Mathematical statistics (MSc) at UP in 2014 focussing on multivariate statistics, Bayesian statistics and statistical coding combined with a research dissertation on conjoint analysis which investigated methods to model consumer preference. She then spent several years as a statistical analyst in the banking, property valuation and insurance industries after which she re-joined the Department of Statistics at UP. Her current research and consultation projects are specifically focussed on medical science, consumer science, informatics and natural science research fields which stems from post graduate student research as well as unit specific research within UP. She is currently enrolled for a PhD in Mathematical statistics and is actively working on theoretical statistical research.