The purpose of this study is to integrate the theoretical base of green purchasing by using the signaling theory approach to green marketing. Since previous studies do not combine relevant factors from the perspective of Signaling Theory and Attitude-Behavior-Context (ABC) Theory for green purchase, this study attempts to examine the effects of green customer value and attitude towards green products on green purchase intention. Moreover, it aims to identify the moderating effects of green marketing and green psychological benefits on the relationships between customer value, attitude, and green purchase intention. This study involved a survey that comprised 319 customers with at least a year’s experience in buying green products in Cambodia. The findings empirically revealed a significant and positive influence of green customer value on attitude towards green products. Furthermore, both green customer value and attitudes towards green products have a positive effect on green purchase intention. Green marketing (environmental advertising, and green word-of-mouth) and green psychological benefits (warm glow, self-expressive benefits, and nature experience) moderate the relationships between customer value, attitude towards the green product, and green purchase intention. The results may be beneficial for managers and marketers to develop appropriate green marketing strategies. They may also be helpful for academicians to conduct further validations regarding the theoretical framework of green purchasing.

Purpose: The purpose of this paper is to examine the impact of expatriate’s social capital and knowledge sharing on multinational companies’ (MNCs) financial performance, with a specific focus on the influence of trust, commitment, organizational support and the four elements of balanced scorecard (BSC). Design/methodology/approach: A quantitative questionnaire survey was conducted using expatriates of MNCs in Taiwan as the respondents. Findings: Trust and organizational support are significant predictors of knowledge sharing and social capital, which further facilitate their influence on learning and growth, customer satisfaction, internal process improvement and financial performance of MNCs. Besides, social capital serves as an accelerate agent to promote the influence of trust on knowledge sharing, and customer satisfaction serves as a catalyst on the influence of learning and growth and internal process on a firms’ financial performance. Practical implications: This study provides a clear articulation of the role of knowledge sharing on the financial performance and its moderation effect on the elements of BSC. Trust and organizational support are essential for knowledge sharing and expatriates’ social capital. The roles of social capital and knowledge sharing are critical for expatriates to be success in the overseas market places. Originality/value: Since the evidences regarding expatriate performance rarely integrate the variables of social capital, knowledge sharing and BSC into a more comprehensive framework, the results of this study can be an important reference for academicians to do further validation. These results are also critical for practitioners to develop dispatching policies for the expatriates in the oversea market places.

The global environmental crisis has intensified the need for sustainable business practices. While prior research emphasizes emissions reduction and green supply chains, the precursors to Organizational Green Practices (OGP) remain underexplored. This study investigates how Green Transformational Leadership (GTL) and Green Human Resource Management (GHRM) drive OGP and enhance Green Environmental Performance (GEP). The research introduces the Green Balanced Scorecard (GBSC) framework and examines the moderating effects of top management commitment and organizational social capital on GEP. Using data from 427 senior leaders and HR managers in small to medium-sized manufacturing enterprises in Southern Vietnam, analyzed through Partial Least Squares Structural Equation Modeling (PLS-SEM), the study confirms that GTL, GHRM, and sustainability innovation significantly contribute to OGP. The findings reveal a strong link between OGP and GEP, with top management and social capital enhancing these effects, providing valuable guidance for sustainable organizational growth.

This study explores the effects of transformational leadership and adhocracy culture on innovative work behavior and employee performance. The research involved 286 employees from diverse disciplines, primarily in marketing communications and services, based in Ho Chi Minh City. Data analysis was performed using SPSS 26 and Smart PLS 4.0 software to assess the influence of adhocracy culture and on the five dimensions of transformational leadership on employee performance. The findings reveal that both adhocracy culture and transformational leadership positively impact employee performance. Furthermore, the study introduces a novel approach to predicting job effectiveness through innovative work behavior. The results provide valuable managerial insights for cultivating an adhocracy culture and promoting transformational leadership, which can enhance innovative work behavior, strengthen long-term organizational commitment, and improve overall employee performance.

This study explores the impact of Green Human Resource Management (GHRM) on Green Organizational Citizenship Behavior (GOCB) and Green In-role Performance (GIRP), focusing on the mediating role of Green Employee Empowerment (GEE) and the moderating role of Green Knowledge Sharing (GKS). Data were collected from 291 employees working in green-oriented organizations in Vietnam, specifically within job roles in Administrative and Office Support and Sales and Marketing sectors in the Hospitality and Tourism industry. Using Smart-PLS 4.0 for data analysis, the results reveal that both GHRM and GEE positively influence GOCB and GIRP. Additionally, GKS positively moderates the relationship between GHRM and GEE, highlighting the role of knowledge sharing in enhancing the effectiveness of GHRM practices. These findings provide context-specific insights for Vietnamese enterprises in Hospitality and Tourism, illustrating how GHRM practices can drive employee engagement in sustainability initiatives. The study underscores that effective GHRM can significantly enhance employee pro-environmental behaviors, contributing to organizational sustainability goals in emerging economy settings.