Thomas Bjørner is an associate professor, PhD, and head of the research unit Media Innovation and Game Research, Department of Architecture, Design and Media Technology at Aalborg University. Thomas Bjørner’s scientific competencies are mainly within formative evaluations of media innovative technologies and serious games. He has published extensively within applied qualitative research and has been PI, PM, WP-leader, and a participant in more than 20 research projects. His research addresses methodological issues within user evaluations, technology acceptance, interviews, observations, and ethnography, as well as the characterization of technology usages in different contexts. He was appointed by the European Commission as an expert within user evaluations and qualitative studies.