I am a Lecturer in Business Management (Agribusiness) at Scotland’s Rural College (SRUC), with over 15 years of academic and practical experience in agribusiness, food supply chains, and environmental science. My work explores how agricultural businesses adapt to modern socioeconomic and environmental challenges, with a primary focus on driving rural digitalization, enhancing supply chain resilience, and implementing Nature-Based Solutions. Having spent a decade as a senior lecturer and researcher at Nelson Mandela University before moving to Scotland, my current academic focus is on bridging strategic business theory with practical agricultural applications. At SRUC, I am dedicated to embedding digital literacy, innovative technology adoption, and sustainable business models