David is an Associate Professor of International Business and Deputy Head of Department (International Business, Innovation and Entrepreneurship) in the School of Management. His research interests are digital technology, organisational transformation and international business. He has published over 80 refereed academic outputs. His research work has appeared in leading journals such as International Journal of Production Economics, Journal of Business Research, International Business Review, Industrial Marketing Management, Technovation, Journal of Travel Research, Long Range Planning. David serves as a member of the editorial review board of several leading international journals, such as Journal of Business Research, Research Technology Management, and Journal of Global Information Management. He frequently serves as a special issue editor of academic journals. He served as associate editor for several international journals, track chair, e.g., (2022 and 2023 ANZAM), and session chair and invited speaker at international conferences. David has been invited and currently serves as an Ad Hoc reviewer for a wide range of leading ABDC A*/A-ranked international journals. Prior to joining RMIT, David was a Senior Associate Professor of International Business at XJTLU University. He was a Director of the AI & Digital Business Research Group for Massey Business School, Massey University in New Zealand.