Zhong Yao is a professor in the Department of Information Management and Information Systems at Beihang University in Beijing, China. He teaches various undergraduate, graduate, and Ph.D. courses, including Electronic Commerce, Decision Support Systems, and Business Research Methods. He has been awarded multiple research grants, including projects on platform investment decisions, social commerce pricing strategies, and supply chain coordination. Prof. Yao has received recognition for his extensive contributions to research and teaching in the fields of information management and systems.