Ajmol Ali is currently Professor of Exercise Science at Massey University. His research spans several themes including paediatric exercise science; supplementation for health, wellness and performance; sport performance; and wellness at work. Ajmol is the International Director for the College of Health, and Director of the Beverage Laboratory (undertaking R&D for national and international clients as well as working on the development of health, performance, and wellness beverages through academic enterprise). Ajmol is also Director of Imago Wellness Coaching, collaborating with national and international organisations to provide online, customised wellness coaching to help employees become more productive and lead healthier lives.