The cold-start problem remains a critical challenge in personalized advertising, where users with limited or no interaction history often receive suboptimal recommendations. This study introduces a novel, three-stage framework that systematically integrates transformer architectures and large language models (LLMs) to improve recommendation accuracy, transparency, and user experience throughout the entire advertising pipeline. The proposed approach begins with transformer-enhanced feature extraction, leveraging self-attention and learned positional encodings to capture deep semantic relationships among users, ads, and context. It then employs an ensemble integration strategy combining enhanced state-of-the-art models with optimized aggregation for robust prediction. Finally, an LLM-driven enhancement module performs semantic reranking, personalized message refinement, and natural language explanation generation while also addressing cold-start scenarios through pre-trained knowledge. The LLM component further supports diversification, fairness-aware ranking, and sentiment sensitivity in order to ensure more relevant, diverse, and ethically grounded recommendations. Extensive experiments on DigiX and Avazu datasets demonstrate notable gains in click-through rate prediction (CTR), while an in-depth real user evaluation showcases improvements in perceived ad relevance, message quality, transparency, and trust. This work advances the state-of-the-art by combining CTR models with interpretability and contextual reasoning. The strengths of the proposed method, such as its innovative integration of components, empirical validation, multifaceted LLM application, and ethical alignment highlight its potential as a robust, future-ready solution for personalized advertising.

This study explores the application of spiking neural networks (SNNs) for click-through rate (CTR) prediction in personalized online advertising systems, introducing a novel hybrid model, the Temporal Rate Spike with Attention Neural Network (TRA–SNN). By leveraging the biological plausibility and energy efficiency of SNNs, combined with attention-based mechanisms, the TRA–SNN model captures temporal dynamics and rate-based patterns to achieve performance comparable to state-of-the-art Artificial Neural Network (ANN)-based models, such as Deep & Cross Network v2 (DCN-V2) and FinalMLP. The models were trained and evaluated on the Avazu and Digix datasets, using standard metrics like AUC-ROC and accuracy. Through rigorous hyperparameter tuning and standardized preprocessing, this study ensures fair comparisons across models, highlighting SNNs’ potential for scalable, sustainable deployment in resource-constrained environments like mobile devices and large-scale ad platforms. This work is the first to apply SNNs to CTR prediction, setting a new benchmark for energy-efficient predictive modeling and opening avenues for future research in hybrid SNN–ANN architectures across domains like finance, healthcare, and autonomous systems.

This paper presents an energy-aware Artificial Intelligence of Things framework designed for intelligent remote device control in residential settings. The system architecture is grounded in the Power Administration Device (PAD), a cost-effective and non-intrusive smart plug prototype that measures real-time electricity consumption and actuates appliance power states. The PAD transmits data to a scalable, cross-platform cloud infrastructure, which powers a web-based interface for monitoring, configuration, and multi-device control. Central to this framework is Cross-Feature Time-MoE, a novel neural forecasting model that processes the ingested data to predict consumption patterns. Integrating a Transformer Decoder with a Top-K Mixture-of-Experts (MoE) layer for temporal reasoning and a Bilinear Interaction Layer for capturing complex cross-time and cross-feature dependencies, the model generates accurate multi-horizon energy forecasts. These predictions drive actionable recommendations for device shut-off times, facilitating automated energy efficiency. Simulation results indicate that this system yields substantial reductions in energy consumption, particularly for high-wattage appliances, providing a user-friendly, scalable solution for household cost savings and environmental sustainability.