I am Project Director (2023 – present) at Euncet Business School, after serving as Director (2018 – 2023) and Academic Director (1996 – 2018). My academic career began at the Universitat Politècnica de Catalunya (UPC) as a lecturer-researcher in Management (1988 – 1990). I hold an MSc in Big Data & Visual Analytics (UNIR, 2017), an MSc in IT Management (URL, 2000) and a degree in Industrial Engineering – Industrial Organisation (UPC, 1987). My research links simulation-based optimisation (simheuristics), heuristic path-planning and machine learning for logistics and smart-city challenges. Recent work includes: Combining the A Algorithm with Neural Networks to Solve the Team Orienteering Problem with Obstacles and Environmental Factors* (2025); Winter Simulation Conference papers (2019 – 2021) and a Transportation Research Procedia article (2020) on genetic and biased-randomised simheuristics for stochastic UAV routing; and an IEEE Consumer Electronics Magazine piece (2020) on citizen decision support in smart cities. I supervise PhD projects in these areas and review for leading journals in operations research and data science.