Dr. Alice Ling Jiang is a Professor at the School of Business, Macau University of Science and Technology. Her work focuses on marketing communications, consumer behavior and marketing strategies. She has published in Journal of Business Research, Journal of Service Management, Industrial Marketing Management, Journal of Research in Interactive Marketing, Journal of Informetrics, Business Horizons, among others. ORCID: 0000-0001-5487-3163
Macau University of Science and Technology
Macau, Macao
School of Business
University Educator/Researcher
Macau University of Science and Technology, Macao, China
01 Sep 2010 - present