Ana-Maria Badea is a PhD student (since 2022) and a research assistant (since 2023) at the Department of Business, Consumer Sciences and Quality Management, within the Faculty of Business and Tourism at the Bucharest University of Economic Studies. Since 2023, she has also been a member of the Editorial Board of Amfiteatru Economic, the most prestigious academic journal in the field of economics in Romania, indexed in the Social Sciences Citation Index (SSCI) by Clarivate Analytics (Web of Science). To date, she has contributed to the research teams of nine institutional projects conducted within the university. Her research interests include the agri-food sector, food quality and safety, sustainability, digital transformation and consumer behavior. She holds both a Bachelor's and a Master's degree in Business Administration.