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Prof. Andrea Boaretto
Personalive, Milan, Lombardy, Italy
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Research Focus & Metrics
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Academic Career Length
5Years (2022-Present)
(Calculated once Scilit publication data is synced: current year − year of first publication + 1)
About Me
Founder & CEO of Personalive.
Adjunct Professor of Multichannel Marketing at POLIMI Graduate School of Management.
Senior Lecturer at Politecnico di Milano.
Practitioner about Omnichannel Marketing, Innovation. Expert in Omnichannel in healthcare