Ángel Hernández-García is MSc in Telecommunication Engineering, Master SAP in Integrated Information Systems, and a PhD in Information Systems from the Universidad Politécnica de Madrid (Spain). He is an Professor at the Department of Organization Engineering, Business Administration, and Statistics (School of Telecommunication Engineering, Universidad Politécnica de Madrid) and research collaborator at the Social Media Lab (Ryerson University). He focuses his research on digital transformation, digital marketing, technology acceptance, social media, and learning analytics. He has been guest editor and published research articles in leading international journals.