With the boom in e-commerce activities in Vietnam, the market size is expected to reach USD 52 billion by 2025, showing that e-commerce is a highly potential market. This also means that the level of competition between businesses is extremely fierce, so it requires optimization in each activity, especially e-logistics, to ensure smoothness, accuracy, and safety in distributing goods to consumers. Therefore, this study focuses on determining which factors of e-logistics activities affect the satisfaction and loyalty of Generation Z customers and their influence. The team collected opinions from 510 customers who had purchased goods through an e-commerce platform and then analyzed them using Smart-PLS3. The results show that delivery time is the most critical factor determining customer satisfaction, while the availability of goods is the factor that contributes the most to the loyalty of Generation Z customers. In the context of e-commerce development in Vietnam, the research has contributed to business enterprises’ scale of e-logistics service quality and assessed the importance of each factor so that enterprises can base on that to evaluate their service quality and improve satisfaction, loyalty to customers, and competitiveness.

This study aims to investigate and evaluate factors related to the knowledge management model at universities in Hanoi, Vietnam. Based on the system literature review (SLR) approach, the study follows descriptive and inductive approach results of the document review process. Eight factors were synthesized with the fuzzy analytic hierarchy process (FAHP) to evaluate the priority order. Ten experts from seven universities participated in the survey. The results rank as follows: (1) knowledge sharing factor (this also has the highest best nonfuzzy performance (BNP) and average multiplier weight (GM)); (2) knowledge management with big data systems; (3) knowledge creation; (4) knowledge use; (5) knowledge gathering; (6) leadership; (7) knowledge rating; and (8) knowledge storage. Discussions, conclusions, limitations of the study, and suggestions for future studies are also mentioned in this study.

While buying sustainable fashion items is becoming more and more popular worldwide, the concept of green fashion is still relatively new in Vietnam. Besides, many fashion brands use “greenwashing” to deceive consumers and encourage their purchases. This study aims to examine the drivers of green purchasing intention among Gen Z in Vietnam’s fashion industry with greenwash perception as the moderating factor. The conceptual model was analyzed using structural equation modeling with the bootstrapping method based on data gathered from 467 Vietnamese Gen Z customers. The findings reveal significant positive influences of attitude, subjective norms, perceived behavioral control, and perceived consumer effectiveness on green purchase intention. Greenwash perception serves as a significant negative moderator, enhancing the relationship between the determinants and green purchasing intention. The results hold significant implications for businesses, encouraging them to embrace transparent and genuine sustainability practices instead of engaging in greenwashing. This can be achieved by clearly communicating their initiatives, offering third-party certifications, and conducting educational campaigns. The study provides original contributions to the existing body of literature and offers recommendations for future research in the context of developing countries.