Honorary Doctorate in Research, Data Scientist, Post-Doctorate in Data Science, Post-Doctorate in Scientific Methodology and Quantitative Methods, Doctorate, Master's and Bachelor's degrees in Administration. Specialist in Data Science, holds an MBA in European Consumer Law and an MBA in Operations Research and Decision Making. He is a professor and researcher in Production Engineering at the University of Brasília (UnB), Director of DataLab and Director of Organizational Processes. He teaches in postgraduate programs as a Professor in the Professional Master's Program in Applied Computing and the Doctorate in Cybersecurity, in the Department of Computer Science, and as a Professor in the Master's and Doctorate in Design. He conducts research in the areas of frugal innovation, technology, artificial intelligence, cybersecurity, smart and shared cities, marketing, service quality, data science, bibliometrics, structural equation modeling (PLS-SEM), text mining, consumer behavior, understanding and use of technology, and interculturality. Founder and Director of the DataLab at the University of Brasília, he has executive experience as Director at Decathlon S.A. and as Head of Projects at Avança Consultores, working on projects with multinational companies. He was a member of the Extenda Chair of Foreign Promotion, linked to the Spanish government agency for the promotion of international trade, maintaining a broad network of international cooperation in applied research.