Currently, I hold the position of Assistant Marketing Professor, Department of Marketing, Faculty of Business Administration, University of Tabuk, Tabuk, Saudi Arabia. I obtained my PhD in Marketing from Dongbei University of Finance and Economics, Dalian, China. I obtained my master's degree in Advertising and Marketing from the prestigious University of Leeds in England, and I also hold an MBA in Marketing from the Lahore School of Economics in Pakistan. With over a decade of experience in both academia and the corporate world, I have had the privilege of teaching students at both undergraduate and graduate levels. My contributions to the academic community include several published papers in distinguished SSCI journals, such as Psychology & Marketing, Journal of Services Marketing, International Journal of Consumer Studies, Behaviour and Information Technology, Journal of Global Information Management, International Journal of Bank Marketing, Information Technology & Tourism, Sustainability, Sage Open, Behaviour & Information Technology, Current Issues in Tourism, and International Journal of Retail and Distribution Management.