Effective advertising of entrepreneurship is important for its quality and development. Semiotics (the science of sign systems) can help a lot in this respect. One of the main reasons for this is that every semiotic concept is also an efficient communicative approach or a communicative strategy. In this article, its author analyses advertising of entrepreneurship from the standpoints of four semiotic branches - alphabetics, semantics, syntactics and pragmatics. Visual metaphors are central part in these analyses - due to the fact, that the adpersons produce more than 90 percent of creative ads with their help. Ad appeals are the most important part of marketing pragmatics. The author thoroughly studies the eco appeals and the appeals for support (assistance), that are some of the most significant for entrepreneurial marketing communications. The article is important from the perspective of entrepreneurial advertising and provides valuable practical advice on how the adpersons can use semiotic concepts as effective communicative approaches and strategies.