The aim and purpose of this paper is to point out to the quality of financial performance and efficiency of food retailers in Serbia, as well as measures for improvement in the future, based on theoretical knowledge and empirical analysis using AHP-TOPSIS methods. The problem of analyzing the financial performance of all companies, which includes trading companies, is very topical, significant and complex. Consequently, mathematical methods and models have lately been increasingly used. With this insight in mind, this paper investigates the financial performance and efficiency of food retailers in Serbia using AHP and TOPSIS methods. Of all the observed optimization criteria (cost of goods sold, operating costs, gross margin and net profit), the most significant was the cost of goods sold. The most efficient food retailer in Serbia is Aman. The Mercator-S Company is inefficient. In order to improve the efficiency of food retailers in Serbia, it is necessary to apply the Western business models (private brand, multichannel sales, organic food sales and others), the concepts of strategic management accounting and to strengthen the digitalization of business.

Recently, as it is known, the evaluation of the efficiency of agricultural enterprises is being more and more performed on the basis of multi-criteria analysis. With this in mind, this paper analyzes the efficiency of agricultural enterprises in Serbia based on the WASPAS method. The goal and purpose of this is to address this issue as thoroughly as possible and propose adequate measures to improve the efficiency of agricultural enterprises in Serbia in the future. The obtained results of empirical research using the given method show that the efficiency of agricultural enterprises in Serbia has recently significantly improved. It was the best in 2018. It was positively influenced by numerous macro and micro factors.

The aim of this paper is to indicate the representation of the papers related to wine and wine (eno) tourism in the scientific journals in the field of tourism from the Journal Citation Reports (JCR) list, with the Impact Factor (IF) - Clarivate Analytics. Fifteen journals have been analyzed on the basis of the phrase presence related to wine and wine tourism in titles, keywords and abstracts. 91 papers have been singled out, with their review per journal, as well as summary of publication frequency per year. The significance of wine and wine tourism in the entire tourism is emphasized through the tendency of their increasing presence in the most relevant scientific journals in the field. This paper creates a foundation for the authors interested in detailed research of the papers published so far, and therefore further development of the scientific and research activities related to wine and wine tourism.

From the viewpoint of theoretical health care system management description, it is significant to identify and evaluate the effects of organization, financing, and rationalization within the healthcare system of the Republic of Serbia. In practical application, this pertains to the strategic decision-making process for improving functions and implementing necessary changes within the system. It also relates to healthcare human resources, as well as ensuring proper client satisfaction and education. The healthcare system possesses characteristics that set it apart from other areas. Given the globalization of the market and the increasing societal needs, it's imperative for the healthcare system to be organized in a manner that fulfills all patient demands and guarantees their satisfaction. User satisfaction is ensured by achieving the highest possible quality in disease diagnosis, treatment, and patient care at reasonable prices, while minimizing the risk of errors and adverse effects on patients.

Nowadays, access to various forms of information is often achieved using modern information technologies. The media is flooded with information, but it has never been harder to get the right information. In the competitive struggle, traditional media rely more and more on the possibilities that new technological solutions bring. Integrating the features of print, radio and television with the possibilities provided by modern technologies is a key factor in future business. In the conditions of intense competition on the media scene, the Internet is the basis for the survival of traditional media companies at the local and regional level. Social networks have changed the way of thinking of their audience and their users. Thanks to the development of technology, it is possible to exchange information and spread numerous contents very quickly through social networks. The work indicates that a lot of time is spent on social networks. The aim of this paper is to point out the integration of traditional media and social networks and their influence on consumer attitudes.