Recommendation models that utilize unique identities (IDs for short) to represent distinct users and items have been state-of-the-art (SOTA) and dominated the recommender systems (RS) literature for over a decade. Meanwhile, the pre-trained modality encoders, such as BERT [9] and Vision Transformer [11], have become increasingly powerful in modeling the raw modality features of an item, such as text and images. Given this, a natural question arises: can a purely modality-based recommendation model (MoRec) outperforms or matches a pure ID-based model (IDRec) by replacing the itemID embedding with a SOTA modality encoder? In fact, this question was answered ten years ago when IDRec beats MoRec by a strong margin in both recommendation accuracy and efficiency. We aim to revisit this 'old' question and systematically study MoRec from several aspects. Specifically, we study several sub-questions: (i) which recommendation paradigm, MoRec or IDRec, performs better in practical scenarios, especially in the general setting and warm item scenarios where IDRec has a strong advantage? does this hold for items with different modality features? (ii) can the latest technical advances from other communities (i.e., natural language processing and computer vision) translate into accuracy improvement for MoRec? (iii) how to effectively utilize item modality representation, can we use it directly or do we have to adjust it with new data? (iv) are there any key challenges that MoRec needs to address in practical applications? To answer them, we conduct rigorous experiments for item recommendations with two popular modalities, i.e., text and vision. We provide the first empirical evidence that MoRec is already comparable to its IDRec counterpart with an expensive end-to-end training method, even for warm item recommendation. Our results potentially imply that the dominance of IDRec in the RS field may be greatly challenged in the future. We release our code and other materials at https://github.com/westlake-repl/IDvs.MoRec.

Adapters, a plug-in neural network module with some tunable parameters, have emerged as a parameter-efficient transfer learning technique for adapting pre-trained models to downstream tasks, especially for natural language processing (NLP) and computer vision (CV) fields. Meanwhile, learning recommendation models directly from raw item modality features --- e.g., texts of NLP and images of CV --- can enable effective and transferable recommender systems (called TransRec). In view of this, a natural question arises:can adapter-based learning techniques achieve parameter-efficient TransRec with good performance? To this end, we perform empirical studies to address several key sub-questions. First, we ask whether the adapter-based TransRec performs comparably to TransRec based on standard full-parameter fine-tuning? does it hold for recommendation with different item modalities, e.g., textual RS and visual RS. If yes, we benchmark these existing adapters, which have been shown to be effective in NLP and CV tasks, in item recommendation tasks. Third, we carefully study several key factors for the adapter-based TransRec in terms of where and how to insert these adapters? Finally, we look at the effects of adapter-based TransRec by either scaling up its source training data or scaling down its target training data. Our paper provides key insights and practical guidance on unified & transferable recommendation --- a less studied recommendation scenario. We release our codes and other materials at https://github.com/westlake-repl/Adapter4Rec/.

Multimodal foundation models are transformative in sequential recommender systems, leveraging powerful representation learning capabilities. While Parameter-efficient Fine-tuning (PEFT) is commonly used to adapt foundation models for recommendation tasks, most research prioritizes parameter efficiency, often overlooking critical factors like GPU memory efficiency and training speed. Addressing this gap, our paper introduces IISAN (Intra- and Inter-modal Side Adapted Network for Multimodal Representation)¹ a simple plug-and-play architecture using a Decoupled PEFT structure and exploiting both intra- and inter-modal adaptation. IISAN matches the performance of full fine-tuning (FFT) and state-of-the-art PEFT. More importantly, it significantly reduces GPU memory usage - from 47GB to just 3GB for multimodal sequential recommendation tasks. Additionally, it accelerates training time per epoch from 443s to 22s compared to FFT. This is also a notable improvement over the Adapter and LoRA, which require 37-39 GB GPU memory and 350-380 seconds per epoch for training. Furthermore, we propose a new composite efficiency metric, TPME (Training-time, Parameter, and GPU Memory Efficiency) to alleviate the prevalent misconception that "parameter efficiency represents overall efficiency". TPME provides more comprehensive insights into practical efficiency comparisons between different methods. Besides, we give an accessible efficiency analysis of all PEFT and FFT approaches, which demonstrate the superiority of IISAN. We release our code and other materials to facilitate future research. Code is available at https://github.com/GAIR-Lab/IISAN

Large foundational models, through upstream pre-training and downstream fine-tuning, have achieved immense success in the broad AI community due to improved model performance and significant reductions in repetitive engineering. By contrast, the transferable one-for-all models in the recommender system field, referred to as TransRec, have made limited progress. The development of TransRec has encountered multiple challenges, among which the lack of large-scale, high-quality transfer learning recommendation dataset and benchmark suites is one of the biggest obstacles. To this end, we introduce NineRec, a TransRec dataset suite that comprises a large-scale source domain recommendation dataset and nine diverse target domain recommendation datasets. Each item in NineRec is accompanied by a descriptive text and a high-resolution cover image. Leveraging NineRec, we enable the implementation of TransRec models by learning from raw multimodal features instead of relying solely on pre-extracted off-the-shelf features. Finally, we present robust TransRec benchmark results with several classical network architectures, providing valuable insights into the field.

Multimodal foundation models (MFMs) have revolutionized sequential recommender systems through advanced representation learning. While Parameter-efficient Fine-tuning (PEFT) is commonly used to adapt these models, studies often prioritize parameter efficiency, neglecting GPU memory and training speed. To address this, we introduced the IISAN framework, significantly enhancing efficiency. However, IISAN was limited to symmetrical MFMs and identical text and image encoders, preventing the use of state-of-the-art Large Language Models. To overcome this, we developed IISAN-Versa, a versatile plug-and-play architecture compatible with both symmetrical and asymmetrical MFMs. IISAN-Versa employs a Decoupled PEFT structure and utilizes both intra- and inter-modal adaptation. It effectively handles asymmetry through a simple yet effective combination of group layer-dropping and dimension transformation alignment. Our research demonstrates that IISAN-Versa effectively adapts large text encoders, and we further identify a scaling effect where larger text encoders generally perform better. IISAN-Versa also demonstrates strong versatility in our defined multimodal scenarios, which include raw titles and captions generated from images and videos. Additionally, IISAN-Versa achieved state-of-the-art performance on the MicroLens public benchmark.