Many biodiversity-ecosystem services studies omit cultural ecosystem services (CES) or use species richness as a proxy and assume that more species confer greater CES value. We studied wildflower viewing, a key biodiversity-based CES in amenity-based landscapes, in Southern Appalachian Mountain forests and asked (i) How do aesthetic preferences for wildflower communities vary with components of biodiversity, including species richness?; (ii) How do aesthetic preferences for wildflower communities vary across psychographic groups?; and (iii) How well does species richness perform as an indicator of CES value compared with revealed social preferences for wildflower communities? Public forest visitors (n = 293) were surveyed during the summer of 2015 and asked to choose among images of wildflower communities in which flower species richness, flower abundance, species evenness, color diversity, and presence of charismatic species had been digitally manipulated. Aesthetic preferences among images were unrelated to species richness but increased with more abundant flowers, greater species evenness, and greater color diversity. Aesthetic preferences were consistent across psychographic groups and unaffected by knowledge of local flora or value placed on wildflower viewing. When actual wildflower communities (n = 54) were ranked based on empirically measured flower species richness or wildflower viewing utility based on multinomial logit models of revealed preferences, rankings were broadly similar. However, designation of hotspots (CES values above the median) based on species richness alone missed 27% of wildflower viewing utility hotspots. Thus, conservation priorities for sustaining CES should incorporate social preferences and consider multiple dimensions of biodiversity that underpin CES supply.

Increasing concentrations of greenhouse gases (GHGs) are causing global climate change and decreasing the stability of the climate system. Long-term solutions to climate change will require reduction in GHG emissions as well as the removal of large quantities of GHGs from the atmosphere. Natural climate solutions (NCS), i.e., changes in land management, ecosystem restoration, and avoided conversion of habitats, have substantial potential to meet global and national greenhouse gas (GHG) reduction targets and contribute to the global drawdown of GHGs. However, the relative role of NCS to contribute to GHG reduction at subnational scales is not well known. We examined the potential for 12 NCS activities on natural and working lands in Oregon, USA to reduce GHG emissions in the context of the state’s climate mitigation goals. We evaluated three alternative scenarios wherein NCS implementation increased across the applicable private or public land base, depending on the activity, and estimated the annual GHG reduction in carbon dioxide equivalents (CO₂e) attributable to NCS from 2020 to 2050. We found that NCS within Oregon could contribute annual GHG emission reductions of 2.7 to 8.3 MMT CO₂e by 2035 and 2.9 to 9.8 MMT CO₂e by 2050. Changes in forest-based activities including deferred timber harvest, riparian reforestation, and replanting after wildfires contributed most to potential GHG reductions (76 to 94% of the overall annual reductions), followed by changes to agricultural management through no-till, cover crops, and nitrogen management (3 to 15% of overall annual reductions). GHG reduction benefits are relatively high per unit area for avoided conversion of forests (125–400 MT CO₂e ha^-1). However, the existing land use policy in Oregon limits the current geographic extent of active conversion of natural lands and thus, avoided conversions results in modest overall potential GHG reduction benefits (i.e., less than 5% of the overall annual reductions). Tidal wetland restoration, which has high per unit area carbon sequestration benefits (8.8 MT CO₂e ha^-1 yr^-1), also has limited possible geographic extent resulting in low potential (< 1%) of state-level GHG reduction contributions. However, co-benefits such as improved habitat and water quality delivered by restoration NCS pathways are substantial. Ultimately, reducing GHG emissions and increasing carbon sequestration to combat climate change will require actions across multiple sectors. We demonstrate that the adoption of alternative land management practices on working lands and avoided conversion and restoration of native habitats can achieve meaningful state-level GHG reductions.