Generative models have emerged as a promising utility to enhance recommender systems. It is essential to model both item content and user-item collaborative interactions in a unified generative framework for better recommendation. Although some existing large language model (LLM)-based methods contribute to fusing content information and collaborative signals, they fundamentally rely on textual language generation, which is not fully aligned with the recommendation task. How to integrate content knowledge and collaborative interaction signals in a generative framework tailored for item recommendation is still an open research challenge. In this paper, we propose co ntent-based col la borative generation for rec ommender systems, namely ColaRec. ColaRec is a sequence-to-sequence framework which is tailored for directly generating the recommended item identifier. Precisely, the input sequence comprises data pertaining to the user's interacted items, and the output sequence represents the generative identifier (GID) for the suggested item. To model collaborative signals, the GIDs are constructed from a pretrained collaborative filtering model, and the user is represented as the content aggregation of interacted items. To this end, ColaRec captures both collaborative signals and content information in a unified framework. Then an item indexing task is proposed to conduct the alignment between the content-based semantic space and the interaction-based collaborative space. Besides, a contrastive loss is further introduced to ensure that items with similar collaborative GIDs have similar content representations. To verify the effectiveness of ColaRec, we conduct experiments on four benchmark datasets. Empirical results demonstrate the superior performance of ColaRec.

Learning reinforcement learning (RL)-based recommenders from historical user-item interaction sequences is vital to generate high-reward recommendations and improve long-term cumulative benefits. However, existing RL recommendation methods encounter difficulties (i) to estimate the value functions for states which are not contained in the offline training data, and (ii) to learn effective state representations from user implicit feedback due to the lack of contrastive signals. In this work, we propose contrastive state augmentations (CSA) for the training of RL-based recommender systems. To tackle the first issue, we propose four state augmentation strategies to enlarge the state space of the offline data. The proposed method improves the generalization capability of the recommender by making the RL agent visit the local state regions and ensuring the learned value functions are similar between the original and augmented states. For the second issue, we propose introducing contrastive signals between augmented states and the state randomly sampled from other sessions to improve the state representation learning further. To verify the effectiveness of the proposed CSA, we conduct extensive experiments on two publicly accessible datasets and one dataset collected from a real-life e-commerce platform. We also conduct experiments on a simulated environment as the online evaluation setting. Experimental results demonstrate that CSA can effectively improve recommendation performance.

Negative sampling plays a crucial role for cross-domain recommendation as it provides contrastive signals to learn user preference. Existing methods usually select items with high predicted scores or popularity as hard negative samples to improve model training. However, such methods suffer from choosing false negative samples since items with high predicted scores or popularity could also indicate potential positive user preference. Although several studies devoted to discovering true negative samples, few of them leverage user cross-domain behaviors to alleviate the false negative issue. How to effectively mine and utilize hard negative samples to improve cross-domain recommendation remains an open question. In this work, we propose exploration and exploitation of hard negative samples (EXHANS) for cross-domain sequential recommendation. For better exploration, we utilize the user preference from the source domain to guide negative sampling in the target domain. The key idea is that compared with hard negative samples, false negative samples have higher probability to be consistent with the user preference in both domains. Besides, we propose adaptive popularity-based score correction to account for users' different tastes of popular items. The idea is that for users who favor popular items, such items are more likely to be false negatives rather than hard negatives. For better exploitation, we design a replay buffer to cache the obtained negative samples and further propose a curriculum learning framework to balance exploration and exploitation of hard negative samples. Extensive experiments on three real-world datasets show that our method significantly outperforms state-of-the-art negative sampling methods for cross-domain sequential recommendation, which verify the effectiveness of EXHANS.