Life-long user behavior modeling, i.e., extracting a user's hidden interests from rich historical behaviors in months or even years, plays a central role in modern CTR prediction systems. Conventional algorithms mostly follow two cascading stages: a simple General Search Unit (GSU) for fast and coarse search over tens of thousands of long-term behaviors and an Exact Search Unit (ESU) for effective Target Attention (TA) over the small number of finalists from GSU. Although efficient, existing algorithms mostly suffer from a crucial limitation: the inconsistent target-behavior relevance metrics between GSU and ESU. As a result, their GSU usually misses highly relevant behaviors but retrieves ones considered irrelevant by ESU. In such case, the TA in ESU, no matter how attention is allocated, mostly deviates from the real user interests and thus degrades the overall CTR prediction accuracy. To address such inconsistency, we propose TWo-stage Interest Network (TWIN), where our Consistency-Preserved GSU (CP-GSU) adopts the identical target-behavior relevance metric as the TA in ESU, making the two stages twins. Specifically, to break TA's computational bottleneck and extend it from ESU to GSU, or namely from behavior length 10² to length 10⁴ - 10⁵, we build a novel attention mechanism by behavior feature splitting. For the video inherent features of a behavior, we calculate their linear projection by efficient pre-computing & caching strategies. And for the user-item cross features, we compress each into a one-dimentional bias term in the attention score calculation to save the computational cost. The consistency between two stages, together with the effective TA-based relevance metric in CP-GSU, contributes to significant performance gain in CTR prediction. Offline experiments on a 46 billion scale real production dataset from Kuaishou and an Online A/B test show that TWIN outperforms all compared SOTA algorithms. With optimized online infrastructure, we reduce the computational bottleneck by 99.3%, which contributes to the successful deployment of TWIN on Kuaishou, serving the main traffic of hundreds of millions of active users everyday.

In large-scale recommendation systems, modeling long-term user interests is progressively gaining attention among researchers and practitioners. Existing work, such as SIM and TWIN, typically employs a two-stage approach to model long-term user behavior sequences for efficiency concerns. The first stage rapidly retrieves a subset of sequences related to the target item from a long sequence using a search-based mechanism namely the General Search Unit (GSU), while the second stage calculates the interest scores using the Exact Search Unit (ESU) on the retrieved results. Given the extensive length of user behavior sequences spanning the entire life cycle, potentially reaching up to 10^6 in scale, there is currently no effective solution for fully modeling such expansive user interests. To overcome this issue, we introduced TWIN-V2, an enhancement of TWIN, where a divide-and-conquer approach is applied to compress life-cycle behaviors and uncover more accurate and diverse user interests. Specifically, a hierarchical clustering method groups items with similar characteristics in life-cycle behaviors into a single cluster during the offline phase. By limiting the size of clusters, we can compress behavior sequences well beyond the magnitude of 10^5 to a length manageable for online inference in GSU retrieval. Cluster-aware target attention extracts comprehensive and multi-faceted long-term interests of users, thereby making the final recommendation results more accurate and diverse. Extensive offline experiments on a multi-billion-scale industrial dataset and online A/B tests have demonstrated the effectiveness of TWIN-V2. Under an efficient deployment framework, TWIN-V2 has been successfully deployed to the primary traffic that serves hundreds of millions of daily active users at Kuaishou.

There is a growing interest in developing automated agents that can work alongside humans. In addition to completing the assigned task, such an agent will undoubtedly be expected to behave in a manner that is preferred by the human. This requires the human to communicate their preferences to the agent. To achieve this, the current approaches either require the users to specify the reward function or the preference is interactively learned from queries that ask the user to compare behavior. The former approach can be challenging if the internal representation used by the agent is inscrutable to the human while the latter is unnecessarily cumbersome for the user if their preference can be specified more easily in symbolic terms. In this work, we propose PRESCA (PREference Specification through Concept Acquisition), a system that allows users to specify their preferences in terms of concepts that they understand. PRESCA maintains a set of such concepts in a shared vocabulary. If the relevant concept is not in the shared vocabulary, then it is learned. To make learning a new concept more feedback efficient, PRESCA leverages causal associations between the target concept and concepts that are already known. In addition, we use a novel data augmentation approach to further reduce required feedback. We evaluate PRESCA by using it on a Minecraft environment and show that it can effectively align the agent with the user's preference.