Professor at ESERP Business School and visiting professor at ESAI Business School, Universidad Espiritu Santo. Ph.D. student in the Interuniversity Program in Communication at the Universities of Seville, Malaga, Huelva, and Cadiz and the Program in Social Sciences and Law at the University Rey Juan Carlos. Master in Communication and Audiovisual Education, University International of Andalusia and the University of Huelva in 2018. Editor of the Journal Index.Comunicación. She is the Coordinator of the Social Networks and Visibility Council of Comunicar Journal. Her research work focuses on corporate communication, media literacy, branded content, and social networks. She is a member of international scientific associations such as the European Communication Research and Education Association and the International Association for Media and Communication Research. Extraordinary Prize for the End of Master's Research work awarded by the University of Huelva in 2019.