Dr Brijesh Sivathanu is currently Professor at the School of Business and Management, CHRIST (Deemed to be University), Bangalore, India. He is a faculty in Business and Management with over two decades of rich experience in industry and academia. He has been ranked among the Top 2% Researchers in 2025, 2024, 2023 and 2022 by Elsevier (Scopus) and Stanford University in the Business and Management Category worldwide. He has published 6 patents of which 3 are granted. He has published 58 Scopus-indexed research Papers of which 2-ABDC-A*, 18 ABDC-A, 10 ABDC-B category and many more which are indexed SSCI, WoS, ABS and SCI. He received the Emerald Literati Award for Best Research Paper in 2019 and 2020 from Emerald Publishing. He serves as Associate Editor and member of the Editorial Review Board of various reputed international journals. He serves as a registered PhD guide and authored 3 books in the domain of Marketing Management. He has presented papers at various International and National conferences in prestigious institutes like IIMs and IIT and has won best research paper awards. His interests and expertise include Artificial Intelligence, Generative AI, emerging technologies and its application in business and marketing.