Büşra Buran received the M.Sc. degree in Industrial Engineering from Galatasaray University, Turkey, in 2012 and is a Ph.D. candidate in the Department of Management Engineering at Istanbul Technical University. She currently works as a strategy development manager at the Istanbul Electricity, Tramway and Tunnel General Establishments (IETT) that is the bus transportation authority for Istanbul. Her current research interests include public transportation, business model design, business model innovation, balance scorecard, Swot analysis, and Pestel analysis.