The pandemic caused by COVID-19 has changed the mindset of many consumers. They are increasingly aware of the risks of not caring for the planet. Before the pandemic, there was a perceived increase in collective environmental concern and sustainability, but COVID-19 has further accelerated this process and motivated more people to assume this responsibility. Thus, the health crisis could trigger the consumption of organic foods, which are foods produced through environmentally friendly agricultural methods and that have not been artificially altered. It is essential for retailers to know how these consumers of organic foods behave in order to try to modify their strategies. In this context, the objective of this research is to analyze the relationship between attitude, satisfaction, trust, purchase and word-of-mouth (WOM) intentions towards organic products. The results of a survey administered a survey to a sample of 195 consumers show that trust is influenced by satisfaction and attitude. In relation to the behavioural variables, satisfaction is the variable that has the greatest influence on purchase intentions and WOM intentions. In addition, a moderating effect of environmental concern is observed on the proposed relationships.

Retailers have tried to differentiate themselves from their competitors through shopping experience. This is the first study analysing relationships between experience dimensions, shopping experience value and satisfaction. In this article different shopping experience dimensions are identified: emotional, sensory, intellectual, social, and pragmatic. In-depth interviews were conducted with a panel of experts to adapt a set of experience dimensions identified from the literature to the offline environment. A survey was then designed to collect data from consumers who had bought in a retailer, where marketing strategies are linked with experience dimensions. Retailers may use this typology in order to re-design their marketing strategies. Retailers must invest in utilitarian attributes of product assortment offered to consumers, improving quality while maintaining prices and promotions. If a retailer can stimulate social shopping and consumer curiosity, such as imagination and creativity in the store, they will have more devoted consumers.

Purpose: This research analyzes the role of happiness associated with sustainable purchases in social enterprises (SEs) as a key precursor of prosocial behavioral responses through satisfaction with such purchases.Design/methodology/approach: This paper studies the relationships between past purchase in a social enterprise, consumer happiness, satisfaction and three indicators of loyalty: repurchase intention, word-of-mouth (WOM) intention and willingness to pay more. In addition, it analyzes the moderating role of altruistic motivation. A survey was designed to collect data from 380 consumers who had bought in a social enterprise.Findings: Sustainable consumption is a source of happiness for ethical consumers to the extent that they feel that they meet a personal need or desire, and they contribute to achieving a social objective with their purchasing behavior.Practical implications: SEs must appeal to the happiness of consumers as a strategic line to achieve their satisfaction and loyalty. Social enterprise practitioners and marketers should deploy organizational capabilities and resources in key performing areas such as communication, customer service or shopping experience, with the purpose of maximizing the happiness of ethical consumers with whom the firm is interacting for the first time.Originality/value: This research highlights the importance of the social enterprise in the commercial setting, since it has been proven that purchases in these companies generate happiness and satisfaction in consumers. In addition, satisfaction has a great impact on their loyalty, which is a direct advantage for this type of company and an indirect one for society as a whole.

In the retail sector, the creation of shopping experiences becomes increasingly important to obtain a competitive advantage, and to meet consumers’ needs and desires. Knowing how to design and apply these experiences can stimulate consumer engagement and their intention to spend more time at the retailer. Under this premise, the objective of this research is to analyze the relationship between different shopping experience dimensions, consumers’ engagement, and their willingness to spend more time at the retailer. Using survey methodology on a sample of 527 consumers, the results show that shopping experiences stimulate the consumers’ engagement and their predisposition to spending more time at the store. In addition, a moderating effect of visit frequency to the retailer is observed, such that the higher this is, the more intense the relationship between experience dimensions and consumer engagement will be.

The purpose of this study is to explore the meeting point between social enterprises (SEs) and sustainable consumption, given the proven potential of these hybrid organizations in the achievement of sustainable development. Paradoxically, scholarly attention has been scarce to this field of research, particularly from the perspectives of SE products and (potential) customers. Aiming to shed some light, a systematic literature review was conducted, resulting in 24 scientific publications descriptively and thematically explored based on a bibliometric analysis. The findings show that the link between SEs and sustainable consumption is very recent and that empirical articles using quantitative methodologies prevail focused on the analysis of capabilities and performances of SEs aiming to positively influence customers’ response. Nevertheless, the attention to the identification of product attributes and the individual determinants effective enough to press the buy button is still limited. In response to this shortcoming, the originality of this study consists of assembling the findings in this regard into an integrated conceptual framework that paves the way for future analysis in this field of study.

Studies on consumer responsible behavior (CRB) and consumer well‐being (CWB) have grown exponentially over the past 20 years. Although these lines of research have been developed independently, an important number of studies have focused on the connections between them. This article offers a systematic review of the existing literature at the intersection between CRB and CWB. Following the theory‐context‐characteristics‐methods (TCCM) framework, proposed by Paul and Rosado‐Serrano, and using SciMAT software for thematic analysis, we analyze and synthesize 79 articles published in high‐quality peer‐reviewed journals. Our findings show that personal values and self‐determination theories are central in the literature, while the food, clothing, and tourism sectors prevail in empirical studies. We provide a comprehensive overview of the most influential theoretical approaches, most frequently studied contexts (e.g., countries and industries), key constructs, and methodological designs. We propose future research avenues for each TCCM dimension. Among them, we emphasize the need to research underrepresented regions, such as Africa and Latin America, and adopt more advanced methods that can capture the complex relationships between CRB and CWB. This review contributes to a better understanding of how responsible consumption influences well‐being and paves the way for sustainability‐oriented policy development and transformative consumer research.